Reporting arrives late, built by hand
Monday's export becomes Thursday's slide deck. By then the budget has already been spent on last week's assumptions.
Performance media · Automation · AI reporting
Paid media run on data. Operations run on automation.
We manage Google, Meta, LinkedIn, TikTok and Taboola campaigns against measured business outcomes. Automated workflows handle the repetitive work; AI drafts the analysis; a specialist reviews every recommendation before it reaches you.
- Accounts stay in your name
- No markup on media spend
- Live dashboard from day one
Account overview
Spend£48,210on pace
Conversions1,146+9.8%
CPA£42.07−12.4%
ROAS4.3×+0.6
ConversionsCPA
Spend by channel
- Google 46%
- Meta 28%
- LinkedIn 14%
- TikTok 7%
- Taboola 5%
AI insight · reviewed
LinkedIn cost per lead rose 18% while lead-to-SQL rate held at 31%. The cause is a narrower audience after the exclusion list update, not creative fatigue. Proposed: restore lookalike seed; review Friday.
Channels we manage
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Taboola
The problem
Where paid media budgets usually leak
Most underperforming accounts don't fail on creative or bidding. They fail on slow feedback, unreliable measurement and allocation that nobody revisits.
Attribution nobody trusts
Every platform claims the same conversion. Without a shared measurement layer, budget follows whichever dashboard looks best.
Budget split by habit
Channel allocation is set at the start of the year and rarely tested against marginal return. Spend drifts to where it has always gone.
Services
Five channels, one measurement layer
Each channel is managed by specialists, but planned, measured and reported as one budget.
Google Ads
Search, Performance Max, Shopping and YouTube. Structure and bidding built around conversion value, not clicks.
Meta Ads
Facebook and Instagram prospecting and retargeting, with Conversions API so your signal survives browser restrictions.
LinkedIn Ads
B2B demand and lead generation: account-based targeting, CRM-matched audiences and offline conversion import.
TikTok Ads
Creative-led prospecting with structured testing, Events API tracking and spend caps tied to measured return.
Taboola
Native distribution for content and mid-funnel demand, with placement-level pruning and post-click quality checks.
Automation & AI reporting
Workflows that remove manual work and weekly analysis drafted by AI, checked and signed off by a specialist.
How it worksAutomation & AI reporting
Automation does the repetitive work. People make the decisions.
Your platform data flows into one warehouse every day. Checks run automatically, AI drafts the analysis, and a specialist reviews it before anything reaches you or your budget.
- Sources Ad platforms, GA4, CRM Pulled daily via official APIs
- Warehouse One clean dataset Naming, currency and attribution aligned
- Automated checks · AI Anomalies & draft analysis Pacing, tracking breaks, cost spikes
- Specialist review Human sign-off Nothing changes budget without it
- Delivery Report, alerts, dashboard Email or Slack, plus a live view
What gets automated
- Daily pacing and anomaly alerts. Overspend, broken tracking or a sudden CPA spike is flagged the same day, not at month end.
- Weekly written analysis. What changed, why, and what we propose to do, in plain English.
- Traceable figures. Every number in a report links back to the query and source it came from.
- Operational workflows. Feed updates, CRM sync and lead routing built on n8n and platform APIs.
AI never changes bids or budgets on its own. It drafts; a specialist decides.
How we work
Measurement first, then spend
-
01
Audit & measurement
Tracking, GA4, server-side tagging and conversion APIs checked and fixed before we optimise anything.
-
02
Account architecture & budget plan
Campaign structure, KPIs and channel allocation agreed in writing, with the reasoning behind each choice.
-
03
Execution & structured testing
One hypothesis per test, a defined sample and a decision rule set before launch, not after.
-
04
Optimisation & reporting
Weekly analysis, monthly review and reallocation based on marginal return across channels.
Transparency
You see what we see
Trust in an agency should come from access, not from monthly slides.
- Your accounts, your data. Ad accounts, analytics and the data warehouse stay in your name. We work through granted access.
- No markup on media. You pay the platforms directly. Our fee is separate and visible.
- Live dashboard. The same view we use, updated daily, available from the first week.
- Direct access to specialists. You talk to the people running your campaigns, not an intermediary.
- Clear terms. Scope, notice period and reporting cadence agreed in writing before we start.
What you get every week
A short note you can act on
Every week you receive a written performance note: what moved, why it moved, and what we will do next. It is drafted from your account data and checked by the specialist who runs your account.
Request a full sample reportSummary
Blended CPA £41.20 (−6% vs prior week) on spend of £11,940, within the agreed £42 target. Paid search carried the improvement; Meta prospecting was flat.
| Channel | Spend | CPA | Δ wk |
|---|---|---|---|
| £5,480 | £36.10 | −11% | |
| Meta | £3,320 | £44.80 | +1% |
| £1,890 | £61.30 | +18% | |
| TikTok | £1,250 | £47.20 | −4% |
Why it moved
Search impression share on core terms rose from 71% to 79% after the budget shift on Tuesday. LinkedIn CPL rose because the audience narrowed after the exclusion update.
Next week
- Restore the LinkedIn lookalike seed; review on Friday.
- Move £400 from Meta prospecting to search if CPA holds below £38.
Reviewed and approved by your account specialist.
Team & stack
Senior-led and technical by default
Veluto is a senior-led agency. You work directly with the people who plan, build and run your campaigns. There is no account-management layer between you and the work.
We combine paid media with data engineering, so tracking, data pipelines and reporting are built in-house rather than outsourced.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Taboola
- GA4
- Server-side GTM
- Meta Conversions API
- BigQuery
- Looker Studio
- n8n
- LLM APIs
Engagement model
From first call to running accounts
- Step 1
Free audit
Read-only access to your accounts. We review structure, tracking and allocation and send written findings, whether or not you work with us.
- Step 2
Proposal
Scope, KPIs, reporting cadence and fee, specific to your accounts. No packages.
- Step 3
Onboarding
Tracking fixes, access, data pipeline and dashboard set up, typically within two weeks.
- Step 4
Run & review
Weekly notes, monthly review against the agreed KPIs, and quarterly planning.
FAQ
Questions we are usually asked
What does the free audit include?
With read-only access, we review account structure, conversion tracking, attribution settings and how budget is allocated across campaigns and channels. You receive written findings with prioritised recommendations. There is no obligation to work with us afterwards.
Do we keep ownership of our ad accounts and data?
Yes. Ad accounts, analytics properties and the reporting warehouse remain in your name. We work through access you grant and can revoke at any time.
What does the AI actually do?
It processes your account data to flag anomalies and drafts the weekly analysis. A specialist checks every figure and recommendation before it is sent. AI does not change bids, budgets or campaigns on its own.
How much does it cost?
It depends on the channels, the complexity of your accounts and the reporting you need. We propose a fee after the audit, once we know the scope. Our fee is never a markup on your media spend.
How soon will we see results?
The first weeks go into measurement and structure. Performance changes after that depend on your market, data volume and starting point. We set expectations in the proposal and report against them weekly.
Do you work with companies outside the UK?
Yes. We are a UK company and work with clients in the UK and Europe, in English.
Free account audit
Find out where your budget is going
Tell us a little about your accounts. We reply within one working day to arrange read-only access.
Prefer email? [email protected]